The article, Girls on Film: The Real Problem with the Disney Princess Brand by Monika Bartyzel highlights the fact that Disney princess-movie marketing strategies set many unrealistic expectations and are a harmful influence to a great majority of young people, especially to young girls. For instance, a negative influence suggested by Bartyzel is the racial stereotypes which most Disney movies have, including their princess brand. For example, she talks about the crows in the animated movie Dumbo, which released in 1941, which was discriminatory towards African Americans. The crows were portrayed as “black” and therefore were used for comedic effect and were depicted as less intelligent. The crows’ slang and attire are unambiguously intended to ridicule African Americans. She reveals her thesis in the fifth paragraph in her article, “It even informed how adults interacted with her child, offering “princess pancakes,” pink balloons, and even a “princess chair” at the dentist’s office”. She argues that the Disney princess franchise produces more feminine stereotypes. These movies can be detrimental because young children are very impressionable and this can lead them to internalize unhealthy body expectations, place an emphasis on marriage, and limit their aspirations as children. Many mothers who let their daughters watch Disney princess movies do not know their harmful effects which easily influence and mold their kids.
Bartyzel provides examples explaining how the Disney princess films have influenced young children already. Many mothers share common struggles when it comes to teaching and explaining characteristics, behaviors, and physical appearances of certain princesses from Disney movies. Bartyzel also makes an awareness of informing parents about any bad influences and problems Disney princess movies have. The overall problem of these movies could narrow the worldview of growing girls. Instead, she suggests that their princess marketing should extend to a more diverse and varied selection of different positive female roles with healthy characteristics, and realistic female facial and body types. Bartyzel redefines the femininity and reaches her conclusion. Of course, not all Disney princess movies have unhealthy impact on children, but it is important to think what kind of information and messages are influencing a great majority of young girls.
Bartyzel, Monika. “Girls on Film: The Real Problem with the Disney Princess Brand.” The Week – All You Need to Know about Everything That Matters. N.p., 17 May 2013. Web. 28 May 2017.